We’ve recently spent a great deal of time in various units discussing the ethical responsibilities of organisations, and in particular, looking at whether the business of business is just business, and nothing beyond this. The arguments supporting this notion suggest that businesses already drive the economic welfare of a nation, and in doing so support employment, infrastructure, and both supply
Thursday, October 2, 2014
Tuesday, September 30, 2014
Travel Trinkets
Posted on 9:24 PM by Unknown
I have been privileged enough to travel very many places in the world, which means, I have also been lucky enough to have saved some money to buy everyone at home little souvenirs from each of my destinations. But the gift I’m about to share with you is unlike any other I’ve ever seen – Melbourne mother and business women, Annette Chambers, officially has the most marketable travel trinket ever
Thursday, September 25, 2014
Monopoly No More
Posted on 7:30 PM by Unknown
Hungry Jacks is throwing down just as much heat as their new counter campaign claims - Get your free food at Hungry Jacks instead of at ‘You Know Who.’ How much more clever and ruthless can you get?
Hungry Jacks seems to be very, extremely, confident in the superiority of their food as opposed to their competitors who are giving out small concessions in their monopoly board game imitation. This
Hungry Jacks seems to be very, extremely, confident in the superiority of their food as opposed to their competitors who are giving out small concessions in their monopoly board game imitation. This
Tuesday, September 23, 2014
When Beauty & Fashion Collide – Collaborations & Changing Expectations
Posted on 11:16 PM by Unknown
Brand partnerships are no new feat in today’s collaborative marketing environment, and so when NARS Cosmetics announced their next collaboration during London Fashion Week, it came to no surprise that it would be with a fashion designer that closely echoed the brand’s own ethos, and whom they had worked with for many years.
Although not completely obvious, designers in the fashion industry form
Although not completely obvious, designers in the fashion industry form
Thursday, September 18, 2014
Balloons and Internet for all, coming at you from Oceania
Posted on 7:17 PM by Unknown
Google is set to launch one of its biggest and craziest (in a good way!) innovations yet - Project Loon. This initiative was started from right here in our own back yard as well! The project's purpose is to create widespread and low cost internet access for all areas of the globe in order to further increase the spread of knowledge and the speed with which the diffusion of information occurs. The
Tuesday, September 16, 2014
SMS Mentoring Program 2014 Graduation Event
Posted on 10:45 PM by Unknown
Not long ago, I featured a post on this blog regarding a mentoring initiative run by the Sydney Marketing Society (SMS). The 8-week program that I participated in, ran throughout July to September, and was a unique opportunity for young marketing talent to connect with leading employers in the marketing sector.
To mark the completion of this year’s program, SMS held a graduation event at the
To mark the completion of this year’s program, SMS held a graduation event at the
Thursday, September 11, 2014
City of Melbourne – Re-branding for the Future
Posted on 11:12 PM by Unknown
Having recently just visited Melbourne with Christine, I couldn’t help but notice the prominence of the city’s own branding. Whether it was on event tickets, billboards or magazines, Melbourne had been given a very clear identity, and one that perhaps is a lot more memorable than some of Australia’s other capital cities.
Re-branded by Landor Associates in 2009, the brief for this project
Re-branded by Landor Associates in 2009, the brief for this project
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