Master of Marketing Receives AMI accreditation

It’s
been a big year, not just for us students, but also for our degree. To close
finish it all off, the Master of Marketing at the University of Sydney Business School has received accreditation from the Australian Marketing Institute. The highly respected industry body has 7300 members
nationwide, and the Master of Marketing will be the second marketing degree to
be accredited in Australia.

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Jamie Oliver, Woolworths, Christmas, and our very own, Amanda!

December is well and truly here. Although
in the southern hemisphere we don’t get the snow and frost, it doesn’t make the
festive season any less of a celebration! One of the most important elements of
this time of year is food. And how lucky we are in Australia, to be spoilt for
choice and quality. However, in a season of overindulgence, the need for
advocates for healthy eating is more

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Louis Vuitton’s lesson in sensitivity

In advertising, especially in fashion advertising, it is all about
shaping the boundaries of creativity. It is all about trying to make your
customers to say WOW.  In doing so, marketers
and advertisers sometimes forget that there are specific sensitive areas, like the
deep seeded feelings of a nation, that could turn any creative idea into a
mess. In such instances, nobody can predict how

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Getting happy (and getting page views) with Pharrell

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