Virgin Mobile’s Content Marketing is LOL on Buzzfeed

It’s no secret that the webpage you just stumbled upon, littered with funny cats and embarrassing photos, is a really a sponsored advertisement. If you don’t notice the back slash hidden in the URL (in this case /virginmobilelive) you’ll probably notice that instead of some staff writer, trawling the Internet for pictures of dogs eating birthday cake, it’s the avatar belonging to a leading

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What if your firm closed its doors on customer service?

What do you usually expect to receive while ordering something online? Hopefully exactly what you ordered, even though there is always a risk of getting something completely different. It could be the wrong colour or the apparel doesn’t fit you well. When such annoying things happen, you hope the company will want to help you resolve your issue.

In our Internal Marketing class, and in a way

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Welcome Semester 2 with open arms!

I cannot believe that for most of our cohort, we are halfway through our Masters of Marketing degree! It’s been such an eventful six months, and I anticipate just as much excitement and learning in the next semester.
For the first time, mid-year intake has been available for the Master of Marketing at the University of Sydney Business School. This means some new students will join us this week.

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Google’s Deepak Ramanathan tells us what kind of people Google like to hire

 


I’ve mentioned this on many occasions, but one of the benefits I enjoy the most from being a student at the University of Sydney Business School is all the opportunities for interaction with industry gurus. I can honestly say that most of us a probably pretty ga-ga for Google. So I, along with many other students from the Masters of Marketing and the MBA cohort, jumped at the chance for a Q&

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What’s behind that package you ordered online?

I am constantly telling myself that I need to pay more attention to marketing areas outside of this little screen and keyboard that forms my laptop – and a portal to the world. Recently however, I read on a 2013 Deloitte report that spoke of the changing nature of consumer behaviour. The rapid adoption of portable devices, like smart phones and tablets, has changed not only where we can check our

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Animal rights – marketing to just get a reaction?

“There’s no such thing as bad publicity.” Although this age old saying can be disputed, and it’s validity questioned from situation to situation, when it comes to the protection of animals, perhaps this quote rings true.




Last week the Queensland RSPCA launched a repositioning campaign with the help of creative agency, Engine Group. ‘WE are all creatures great & small’ aims to create empathy

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Why we become a brand liker on Facebook?

I have just become a Red Bull Facebook fan. Honestly I don’t know what compelled me to sign up. Yes, I do like all extreme sport images they post. But being a Master of Marketing student, I query about if there is something more than simply being a Facebook fan of particular brand, or whether or not it actually affects my purchasing habits of Red Bull?



Why do consumers sign up for brand pages

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Dear Google, From Melbourne.

Moving to a new country can be extremely daunting. In fact, travelling any where outside of your locality can be a major pain, and major brain drain. Once the sparkle and wander of your new surroundings wear off, and the overwhelming sense of confusion and exhaustion sets in, we all have that moment – “where am I?”






When I moved to Sydney to attend the Master of Marketing, at the University

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Australia at Cannes Lions

Australian Ads have had the most successful campaign in the history of the Cannes Lion.


The 60th Cannes Lions International Festival of Creativity has become a proud part of Australian advertising history. Never before has Australian creative talent fully dominated the list of Cannes Lions winners. In my opinion, the Cannes festival is highly conservative – a kind of bourgeois event where

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Is social media really a worthy marketing tool?

No one would deny that social media is the major marketing buzzword nowadays. And it’s definitely going to generate buzz for a while. Nearly all companies are already on the way to become even more digital and “social”. It seems so exciting we can achieve cost effective direct collaboration and communication with a customer that was never achievable before.



But the question is whether social

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