Coca-Cola departs from Classic Coke Red to a greener look

I’ve learnt a lot during my studies in the Master of Marketing. Actually, I think that may be an understatement. I walk around now constantly bewildered by my environment, analysing packaging, advertising, reading into the most minute aspects of the world. This is because since undertaking my masters, I have understood that is someone at the end of the chain, making a decision for every minute

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Be a part of our Marketing community at Open day on the 31th of August! If not now, when?

Whether you are preparing for the forthcoming Master of Marketing application session, or are scurrying off to find out more about which marketing course you want to apply for, or even if you have already accepted a position – The University of Sydney Open Day on 31th of August 2013 is a definitely must do for this weekend. Even though there is lots of pertinent information you can gain from the

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Belonging to great communities like The University of Sydney, Hilti and Google

For me, one of the great advantages of being a Master of Marketing student at the University of Sydney is the feeling of belonging to a society of truly talented and proactive people. This doesn’t only relate to our tribal affiliations, but also includes additional challenges and projects that our student community takes part in.



An example of this is the 2013 Google Online Marketing

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The science behind shopping

Did you know that emotion and value are handled by the same part of the brain? According to research from Duke University, this is the reason why we impulsively buy things that perhaps we don’t really need or want.



As marketers, we know already know some aspects of this. In many of our Master of Marketing classes we talk about the Perceived Value of products. This may or may not match up to

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Alexander Wang causes a stir with his free-for-all

In fashion it’s all about exclusivity. So when you get invited to a “One-time-Only” Special event, you line up for five hours in the hot New York humidity, and you go! Especially if it’s held by Alexander Wang.



Last month, the darling of high fashion caused a stir when an undisclosed event turned out to be a free giveaway of hundreds of thousands of dollars worth of clothing. While first

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“Ethical behaviour by corporations is justified only if it leads to greater profits.”

There is one topic I have been procrastinating for a while to write about - whether employing provocative content in marketing communications or campaigns is justified by sales, or is it just not worth it to compromise our legal and moral obligations. I wanted to put off having such a discussion, even when the latest Rolling Stone issue putting Dzhokhar Tsarnaev’s - “Boston bomber” photo on its

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