Since the 2Day FM DJs prank call to a London hospital where Kate Middleton was being treated for Hyperemesis Gravidarum (we all know what that means now) and the unfortunate death of the nurse who transferred the call to the duchess ward, much has been debated about the regulations, codes and moral standards breached as well as who is to bear the blame. The radio presenters, radio station,
Monday, December 17, 2012
Wednesday, December 12, 2012
Celebrity worshiping lessons for marketing
Posted on 5:25 PM by Unknown
If you think university learning is all about textbooks and journals, think again! This year we had the chance to learn about consumer behaviour from a professor who is also an accomplished film director and runs a production house within the Sydney University called Thinkbox. Marylouise Caldwell has been the recipient of six international awards for her film works.
Her documentary ‘Walk the
Monday, December 10, 2012
Privacy Data: Are Companies doing the Right Thing?
Posted on 5:16 PM by Unknown
Every day, Australians provide enormous quantities of information about themselves to a wide range of organisations – to retailers, bankers, insurers, health funds, government departments and agencies and countless others. What do we know about how this data is protected? The short answer is that most of us know only “a little”, a handful claim to know “a lot” and an appreciable number say they
Posted in data, marketing, organisation, personal information, privacy, social, terry beed
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Wednesday, December 5, 2012
Juicy Couture: Product placement meets shopping on YouTube
Posted on 5:00 PM by Unknown
Sunbathing by the pool in a tiny bikini, supermodel Candice Swanepoel daydreams of fabulous parties where even the cats wear jewelry… your typical fashion video, except you can buy the Juicy Couture items without leaving the page!
YouTube has started testing a new feature that embeds external links into its videos allowing viewers to shop for products while watching the media. While many
Posted in asos, brand, candice swanepoel, catalogue, experience, juicy couture, marketing, purchase, shoppable videos, shopping, technology, video, youtube
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Monday, December 3, 2012
Beware the Generic SWOT
Posted on 5:00 PM by Unknown
SWOT analysis would have to be among the most over and misused models around. I am particularly reminded of this fact around this time of the year when marking undergraduate assignments, where quite a number of them incorporate rather inappropriate SWOTs.
However, the misuse of SWOT analysis isn’t just confined to undergraduates. Most of the organizations that I worked for have also managed to
Posted in analysis, brand, development, innovative, marketing, model, opportunities, strategy, strength, SWOT, threats, tool, weakness
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