With the co-founding team of One Big Switch, Paul Hunyor and Lachlan Harris, to the rescue, there’s now nothing Australian citizens can’t achieve together. From banking, to electricity, to health insurance: if you help make the switch, the more you can save. The ‘switching’ objectives of this innovative company have their roots in a concept known as co-creation. Co-creation describes the ability
Monday, March 31, 2014
Wednesday, March 26, 2014
Dare to be “back”
Posted on 9:24 PM by Unknown
Driven by the revolutionary development of technology, digital marketing, and particularly social media, has risen drastically over the last decade. The digital age has made such a large and lasting impact that we tend to expect to see all creative marketing for large brands done in this space.
However, last September, a famous European chocolate brand, Milka, launched a campaign in France and
However, last September, a famous European chocolate brand, Milka, launched a campaign in France and
Sunday, March 23, 2014
Rebranding can sometimes work magic for your business
Posted on 9:58 PM by Unknown
You probably noticed the aggressive media campaign for the newly rebranded radio station, KIIS FM from 106.5 MIX FM, back in the December – January period. Promotional material ranging from posters slapped on bus stops, YouTube videos, TV advertising and media announcements of Kyle and Jackie-O’s poaching from 2DAY FM built up sufficient hype for the newly rebranded station’s launch on the 20 of
Posted in 2day fm, advertising, kiis, kyle and jack-o, marketing, master of marketing, mix fm, radio, rebranding
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Thursday, March 20, 2014
From Planes to Trains: Famous Aussie Safety Campaign
Posted on 2:41 AM by Unknown
How many dumb ways to die are there? So many! Which is exactly what Metro Trains Melbourne (MTM) wants their city-goers and train passengers to keep in mind. Preceding Air New Zealand’s more recent take on updating safety announcements, a Victoria state transportation company decided they needed a viral campaign to help lessen train, platform, crossing and station incidences along their busy rail
Sunday, March 16, 2014
Analysing “Compare the Meerkat”
Posted on 4:16 PM by Unknown
This campaign for www.comparethemarket.com (UK) is a brilliant concept that has been rolled out through multiple executions in the UK – 19 to be exact. It featured a TV spot, companion website and social media links. It generated such a buzz amongst the general population in the UK, that it is unprecedented within the Insurance Comparison Industry. It is arguably one of the most successful
Posted in ad, ads, adverstise, advertisement, advertising, commercial, commercials, Compare the Market, Compare the Meerkat, marketing, meerkats, UK, website
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Monday, March 10, 2014
A new way to advertise the ‘old school’
Posted on 6:40 PM by Unknown
You can’t really get more old school than a book. So how, in this day and age, can you capture the attention of people with declining attention spans who are addicted to screens and checking their emails?
Bookworld captured my attention on two separate occasions. Now, that may seem pretty normal; we all encounter ads in our day-to-day lives. However, these were two occasions during which I
Bookworld captured my attention on two separate occasions. Now, that may seem pretty normal; we all encounter ads in our day-to-day lives. However, these were two occasions during which I
Posted in advertising, amazon, books, Bookworld, brand awareness, marketing, online, reading, shopping
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Thursday, March 6, 2014
And the Oscar goes to…Samsung
Posted on 6:21 PM by Unknown
If there was an Oscar for Marketing, this year the gold statue would definitely go to Samsung. If you have no idea why this is the case, you must have missed the most tweeted "selfie" of all time. As soon as Oscar host Ellen DeGeneres snapped the celebrity-stuffed selfie, including Meryl Streep, Kevin Spacey, Jared Leto, Bradley Cooper, Julia Roberts, Brad Pitt and Jennifer Lawrence using a
Posted in Academy Awards, Ellen DeGeneres, marketing, Oscars, Retweet, Samsung, tweet, twitter, viral
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