Brand partnerships are no new feat in today’s collaborative marketing environment, and so when NARS Cosmetics announced their next collaboration during London Fashion Week, it came to no surprise that it would be with a fashion designer that closely echoed the brand’s own ethos, and whom they had worked with for many years.
Although not completely obvious, designers in the fashion industry form
Tuesday, September 23, 2014
When Beauty & Fashion Collide – Collaborations & Changing Expectations
Posted on 11:16 PM by Unknown
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