Facial Recognition Technology and its use in Marketing

How would you like to walk into a store and be advertised products that are best suited for your age, gender and demographics? How could a store possibly manage to tailor marketing campaigns on an individual basis?



The answer is through facial recognition. If you are unfamiliar with facial recognition, it is technology that scans your face, determining your age, gender and possibly even

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Google ‘Scroogles’, making Microsoft Outlook appealing

Have you been ‘Scroogled’ recently? I know I have. When writing a paper on Cirque du Soleil as part of an assignment for Innovative Marketing Strategies class (Master of Marketing Program at the University of Sydney) I kept getting served ads about Cirque du Soleil.



Having seen a number of Cirque du Soleil shows, I truly appreciate the innovation and creativeness of the production. I did

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The Harlem Shake, Gangam Style, The Man Your Man could smell like, Evolution of Dance… What made these videos go viral?

When chatting over the phone with my parents last week we got on to the topic of viral videos, and in particular the latest viral video, The Harlem Shake. My parents were quite concerned that I was watching viral videos because they honestly thought that doing so might leave me with a virus on my computer.



The following 30 minutes of our conversation was spent explaining to my parents (

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Oreo, Audi and Tide clear winners at the Superbowl

Superbowl XLVII has come and gone with the Ravens as the victors. There are however a few other notable winners this year that went home with thousands of tweets, a trophy of sorts for Advertising and Marketing departments, earned by dominating on-line social media creativeness and speed.



With a half hour blackout during the football game resulting in extra unforeseen advertising opportunities

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The power of storytelling

Do you ever wonder why your great ideas sometimes don’t resonate and become adopted while some other seemingly mediocre ideas are embraced? The way they are communicated may have a lot to do with it.




While preparing for an upcoming presentation, I found myself searching for more compelling ways to communicate an idea. I came across the work of Nancy Duarte, a communication expert

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SodaStream vs. Coke & Pepsi

SodaStream’s direct stab at Coke and Pepsi with its original Super Bowl ad saw them having to replace it with a toned down version, which in turn generated more awareness for the brand. The replacement ad featured generic soda brands upon request from broadcaster CBS, which wasn’t keen on causing a stir among some of its largest supporters, namely Coke and Pepsi.



The ad had a strong single

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Google and Amazon battle over online shoppers

"Amazon wants to be the one place where you buy everything. Google wants to be the one place where you find everything, of which buying things is a subset" setting them up for a natural collision as Chi-Hua Chien, a partner at venture capital firm Kleiner Perkins Caufield & Byers, has it.



As many as 30 percent of US shoppers started their product search in Amazon.com compared to 13 percent

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Can Alicia Keys help Blackberry to “keep moving”?

Blackberry has launched its largest campaign ever for the make or break new operating system OS BB10 and a new range of products. The campaign will carry a “keep moving” theme to demonstrate the software’s capabilities. Among the central features are a smarter predictive keyboard and a “hub” for notifications from email, Facebook and Twitter.



The campaign
The mobile manufacturer announced

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