Victoria Bryan reported on the negative impact the recent pilot strikes have had on the Lufthansa Airlines’ balance sheet, but also on it’s worldwide customer relationships, in the American Reuters Magazine on Friday 4 April 2014. The German airline had to cancel a total of 3,800 flights, which resulted in a loss of $103 million. According to Kratky, Chief Operation Officer of Lufthansa Airlines,
Monday, April 28, 2014
Wednesday, April 23, 2014
Customer experience vs. user experience
Posted on 11:24 PM by Unknown
One of the marketer's role in an organisation is to understand the needs of its customers and develop a satisfying relationship with them. Today, many organisations dedicate specific marketing staff members solely to digital marketing and to considering how to improve 'customer experience' within digital channels.
When I came to know that the marketing community is all abuzz with the 'customer
When I came to know that the marketing community is all abuzz with the 'customer
Value Proposition Statements - A.K.A "Hey You There, Pay Attention To Me!"
Posted on 5:31 PM by Unknown
What is a value proposition? It’s not a company overview or a mission statement and it’s not your brand slogan or motto. A value proposition is ideally created internally by your company and simply put - it is what value your product or service has to offer to your consumers.
Be wary, however, as consumers can shape their own value propositions for your offering. This is where marketing comes
Be wary, however, as consumers can shape their own value propositions for your offering. This is where marketing comes
Posted in Android, attention, blog, iPad, iPhone, marketing matters, motto, music, Pandora, perceptions, Skype, Square, value added, value proposition
|
No comments
Wednesday, April 16, 2014
Extending your reach through employees
Posted on 6:58 PM by Unknown
I’m fascinated by the idea of ‘Employee Activism,’ and it has been a talking point in the business media in recent times. I read about an interesting study by the PR and Marketing Communications agency Weber Shandwick. They surveyed 2,300 employees over 15 global markets, finding that 1 in 5 workers are ‘employee activists’; people who will publicly defend and advocate for their employer. They
How co-creation is defining a new direction for Airbnb
Posted on 12:39 AM by Unknown
If you’re not familiar with Airbnb, then to put it simply, you’re not travelling the right way. Sure, we could all simply check into a hotel when we get to a foreign city, but in many ways this distances us from the sense of place and marginalises us to the category of a tourist. In the search for something more authentic, an experience with purpose, Airbnb connects property owners with short
Posted in accommodation, accommodation industry, airbnb, co-creation, hotel industry, stay airbnb, travel, what is airbnb
|
No comments
Monday, April 14, 2014
Inspired by TEDx: What's your greatest lesson to share?
Posted on 11:12 PM by Unknown
As marketing students, we may still have a lot to learn in the field, but what we’re already known for is effectively sharing and spreading the knowledge and skills we currently possess. With such a special organisation like TEDx arriving in Sydney in such a short time, what better way to spread experience than to get involved! For those who are not familiar with TEDx, it’s an organisation based
Thursday, April 10, 2014
A Marketer’s Guide to the Business of the Blog
Posted on 11:52 PM by Unknown
Blogging as a full-time job, in this day and age, is no new concept. There are countless blogger success stories out there for you to discover; whether it be 'Beauty Guru', Michelle Phan (who not only has her own makeup line, but also regularly collaborates with big name brands such as American Vogue, Lancome, Dr Pepper etc), to fashion blogger 'Tavi' (who started her blog at tender age of 12,
Monday, April 7, 2014
Fake meats, finally, taste like chicken
Posted on 5:02 PM by Unknown
‘Beyond Meat’ is a company that produces plant protein substitutes for chicken and beef. A recent production error, discussed in an article in the New York Times by Stephanie Strom (published on 2 April 2014), proved that the ‘fake meat’ has come extremely far from the flavourless veggie burgers that used to be the only option for non-carnivores. It tastes so real that meat consumers did not
Thursday, April 3, 2014
Is QANTAS using internal marketing to strengthen its brand in the tough aviation market?
Posted on 8:24 PM by Unknown
Having recently had the pleasure (and I don't use this term lightly) of travelling to Singapore and returning from Hong Kong with Qantas, I am pleased to say I was both shocked and delighted by my experience.
I checked in feeling sorry for their employees, 5000 of which are to be sacked; none of them knowing who would lose their job, or when. But they did know that they were going to go,
I checked in feeling sorry for their employees, 5000 of which are to be sacked; none of them knowing who would lose their job, or when. But they did know that they were going to go,
Subscribe to:
Posts (Atom)