With the Sydney Festival celebrations taking over the city, numerous world-class acts steal audiences’ imagination and defy the world as we know. Reinventing the traditions of circus, cabaret, variety and burlesque for the 21st century audience, Spiegelworld has brought its new show, Empire, from New York to Sydney for this month’s festival. Following a sell-out in Broadway, the mind-altering
Wednesday, January 30, 2013
The Spiegelworld Empire – reimagining the world of circus
Posted on 5:00 PM by Unknown
With the Sydney Festival celebrations taking over the city, numerous world-class acts steal audiences’ imagination and defy the world as we know. Reinventing the traditions of circus, cabaret, variety and burlesque for the 21st century audience, Spiegelworld has brought its new show, Empire, from New York to Sydney for this month’s festival. Following a sell-out in Broadway, the mind-altering
Posted in audience, circus, cirque du soleil, empire, marketing, SMEs, spiegelworld, strategy, sydney festival
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Monday, January 28, 2013
SuperBowl 2013: The Talent Show of Ads (interrupted by a game of football)
Posted on 4:00 PM by Unknown
How often do advertisers get the opportunity to enter into an Ad Talent Show guaranteed to be viewed by more than 110 million viewers? Viewers however should be forewarned that the ads will be interrupted briefly by grown men in tights running around chasing a football.
SuperBowl 2013 is right around the corner for our North American ad lovers, (and also for football enthusiasts). Ad
Posted in 2013, ad, ads, advertising, campaign, coca cola, coke, coke chase, football, marketing, marketing strategy, superbowl, talent show, who will you vote for
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Wednesday, January 23, 2013
Lance Armstrong brand - the cost of winning at all costs
Posted on 5:00 PM by Unknown
George Burns/Courtesy of Harpo Studios, Inc./AP Photo
After years of denial, Lance Armstrong has finally admitted to using performance-enhancing drugs to aid his record-breaking wins of the Tour de France. The champion cyclist, who became an international hero with his inspiring cancer survival story and raised many millions of dollars for cancer sufferers, is now fighting to save what is left
Posted in admit, brand, brand equity, cycling, doping, lance armstrong, marketing, rebrand, scandal, tour de france
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Monday, January 21, 2013
The Awards Season is here – watch out for the celebrities and brands on your screen
Posted on 5:00 PM by Unknown
The awards season has kicked off in Hollywood and you will find brands disputing attention nearly as much as the celebrities. Look closer into the cars, gowns, jewellery and champagne - brand endorsements are everywhere. This kind of implicit marketing also flourishes within the films and TV shows via product placements. Even video games have brands featured in them, like the Obama campaign we
Posted in ad, advertising, brand, emotional bond, heineken, james bond, marketing, media, movie, on screen, online, product, product placement, purchase, skyfall
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Wednesday, January 16, 2013
Neuromarketing – a look inside your audience’s head
Posted on 7:00 PM by Unknown
Ask Apple followers why they love their iPads and they will answer: design, convenience, versatility etc. But what if they are just rationalising their choices? What if the choice was made based on emotional associations with the brand, other users and memories that they are not even aware of? And what if Apple had access to this knowledge and tailored its communications to induce more of those
Posted in attitudes, awareness, brand, conscious, consumer behaviour, decision, emotions, feeling, marketing, neuromarketing, neuroscience, product, psychology, purchase, service
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Monday, January 14, 2013
Reinventing the Walt Disney experience with RFID
Posted on 5:00 PM by Unknown
Imagine if visitors of the Walt Disney parks could make all purchases with the swipe of a wristband - souvenirs, hot-dogs, meetings with the characters and bookings to see the parades would all be hassle free. On top of that, what if they received alerts on their smartphones when it was time to go to the Pirates of the Caribbean attraction without having to wait in the queue?
It may sound
Wednesday, January 9, 2013
Protecting individual privacy in the big data era
Posted on 5:00 PM by Unknown
With the explosion of e-commerce and social media, online privacy has become a hot topic in today’s media and legislative agenda. As technology, consumer attitudes and legal requirements change, many questions are raised.
What’s the right balance between better online services and protection of privacy? Are people aware of how personal information they are giving away? How much private
Posted in data, marketing, online, personal, privacy, protect, social, social network, technology
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Monday, January 7, 2013
Facebook Privacy Changes
Posted on 5:31 PM by Unknown
Shortly after the Data Privacy forum jointly organised by the University of Sydney and AMSRO, Facebook announced changes to its privacy and governance policies shedding light back on the use (or misuse) of personal data by organisations.
The world's biggest social media company is proposing the end its practice of letting users vote on changes to its privacy policies in favour of Q&A
Posted in advertising, change, data, facebook, marketing, policy, privacy, revenue, terms and conditions
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