Barilla pasta’s distaste of gays: “Gays can go eat another brand”

Guido Barilla, owner of the global pasta brand, caused global backlash by saying he would never showcase a gay couple in Barilla ads. Moreover, he clearly articulated that homosexuals are not Barilla customers: “For us, the 'sacral family' remains one of the company’s core values. Our family is a traditional family,” he commented. Then Barilla’s chairman very forcefully stepped further by saying

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Alumni Adele Tarnewski from Interbrand

The Master of Marketing has offered so many opportunities in and outside of the classroom – one of them being the chance to attend industry events. You may remember a while ago some of our students were lucky enough to attend Interbrand’s annual event, and now we can showcase our very own talent – Adele from Interbrand, and graduate of the Master of Marketing.

If you are interested in the

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Is Abercrombie’s value proposition damaging?

We've been talking a lot in class about value propositions and brand meanings. Most of the time, we study exemplary cases – where brands have offered outstanding value for customers, and customers in turn have responded with trust and loyalty. It’s a two way street. We do, however, forget there are brands out there using the same set of marketing tools – but making a mess of things…




A recent

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Mini Ads Get Personal

The weekend’s Integrated Marketing Communication class was almost completely all about how critical it is for marketers to communicate with the single person who is our target audience. To what certain extent can marketing communication be personalised? Actually, it’s not really a new idea that I've never heard of before, but the challenge is how to define the exact individual behind the masses,

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Interview with Head of Marketing, Google Search at the University of Sydney

A while ago, we imparted some wisdom from when we sat down with Deepak Ramanathan and learned what kind of people Google likes to hire and their approach to marketing. How lucky are we to have opportunities like this? You can get a little taste of the morning with the Q&A video below.






Hongi Luo
Current student in the Master of Marketing program at the University of Sydney Business School

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Marketing for the Good. Watch Greenpeace’s daring protest.

Last week in our Regulatory Environment and Ethics class, a few of our Master of Marketing cohorts spoke about the controversial marketing tactics of PETA, People for Ethical Treatment of Animals. Hotly debated – was PETA’s actions unethical, or just clever advertising?



We’ve touched on this topic before, in class and our on blog when we looked at Queensland RSPCA’s campaign to promote animal

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Ready to vote?

It seems pretty interesting getting through an election race without actually having to be involved as a voter. As we are both are non-Australian, we have an unbiased look at the current election campaigns and how they have shaped our thoughts. To be honest, neither Kevin Rudd nor Tony Abbott seem like very inspiring speakers, yet there are a number of questions in regards to political and

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