Six questions: Andrew Moss

Today we bring you the very first installment of our SIX QUESTIONS series, where we ask a few fun questions to our friends in the industry to not only try and get to know them better, but maybe get a better insight into what marketing is for them. Today we have Andrew Moss from Pegasus Strategic, Insights and Brand Strategy. Here he is with our lecturer, Associate Professor Marylouise Caldwell.

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“Branding You” Event at the New Business School in the CBD

Last week, a showcase reception was held in the new Business School CBD Campus. Being a student of the Masters of Marketing, we are often privy to events such as these that provide invaluable networking opportunities, as well as a chance to broaden our knowledge and insight.



I’ve got to be honest, the canapés and beverages always draw me in, but I always leave with more than just a

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Google Glass, Surfing, and Marketing

Since Google Glass was released, it immediately sparked big debate whether Google glass is the next big player in digital changes or a privacy aggressor. Having a computer basically linked with your mind is a geek’s dream. With this, Google’s device has stridden further than any other. I assume Glass would be very welcome within certain professionals like engineers, doctors, scientists and, of

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A “cool solution” to a “hot issue”

 


Tea and coffee seem to be fine to drink hot or cold, but when I ask you to think about drinking a soft drink, you’ll probably think of a refrigerated drink with cold sweat beads running down the sides of a can or bottle. When taking your first sip, the icy cold fizzy liquid startles your taste buds and tickles your throat.



But have you ever drunk a warm or even hot soft drink? Just the

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Are we prepared for the ‘Technology’ in Information Technology?

“According to one recent report, in the next decade American colleges will mint 40,000 graduates with a bachelor's degree in computer science, though the U.S. economy is slated to create 120,000 computing jobs that require such degrees. You don't have to be a math major to do the math: That's three times as many jobs as we have people qualified to fill them.” – Kirk McDonald (Read more)



Okay,

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Are you ready to pay extra to protect your personal data?

European Union is already taking action to protect the personal data of their citizens. A proposed new data collection reform directly refers to the way companies are able to collect and use consumers’ personal information. With these protection rules to be elected by June this year, this new policy has become a highly controversial topic.





EU officials believe that it could protect the

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The Long Hard Road of Social Media

There has been plenty of hype surrounding the potential of social media as a low-cost, high-impact promotional tool for business.



Much of the social media hype has been fuelled by the various success stories, in particular the YouTube sensations that have generated millions of views from relatively low-cost production videos. A few of the classic examples in recent years include Blendtec, Old

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The end of one journey and the beginning of the rest of our lives

As I sat in the Great Hall of the University of Sydney on graduation day waiting patiently for my name to be called so that I could collect the degree that I had earned with its fair share of sacrifices along the way, I thought of what Graduation from the Master of Marketing Program at the University of Sydney meant to me.
My immediate thoughts were: an upgrade in my LinkedIn profile, a few

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