Wednesday, March 13, 2013
Personal information. Where to from here.
Posted on 6:00 PM by Unknown
The Master of Marketing program at the University of Sydney was fortunate to have Jodie Sangster, CEO of the ADMA (Association for Data-Driven Marketing and Advertising) present as part of a panel discussing the use of personal data for marketers gain.
Jodie explained that a customer’s journey starts from the minute you start talking or engaging a potential customer to the point where
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