“Half the size, twice the happiness” Coke taking sharing seriously.

Recently, my group conducted a presentation and research assignment around The Coca Cola Company’s co-creation efforts in our Internal Marketing class, with Professor Pennie Frow. We found that, while with good co-creation intentions, a global company like Coke ultimately still held a lot of control when it comes to co-creation, as they simply have too much to lose if anything goes wrong. In