“There’s no such thing as bad publicity.” Although this age old saying can be disputed, and it’s validity questioned from situation to situation, when it comes to the protection of animals, perhaps this quote rings true.
Last week the Queensland RSPCA launched a repositioning campaign with the help of creative agency, Engine Group. ‘WE are all creatures great & small’ aims to create empathy
Wednesday, July 17, 2013
Animal rights – marketing to just get a reaction?
Posted on 7:00 PM by Unknown
Posted in animal, approach, attention, campaign, communicate, consumer, effectivess, insight, marketing, queensland, rspca, strategies
|
No comments
Subscribe to:
Post Comments (Atom)
0 comments:
Post a Comment