“Ethical behaviour by corporations is justified only if it leads to greater profits.”

There is one topic I have been procrastinating for a while to write about - whether employing provocative content in marketing communications or campaigns is justified by sales, or is it just not worth it to compromise our legal and moral obligations. I wanted to put off having such a discussion, even when the latest Rolling Stone issue putting Dzhokhar Tsarnaev’s - “Boston bomber” photo on its