Wednesday, October 23, 2013
Big Data vs Real Insights
Posted on 7:01 PM by Unknown
One of the most powerful lessons we have
learned from our intense Integrated Marketing Communication class is that big
data does not substitute the human aspect in marketing and advertising.
Instead, we need to go beyond data by penetrating the exterior of every single
customer to understand them on a very personal level; marketers and advertisers
will then generate strong insight that makes
Subscribe to:
Post Comments (Atom)
0 comments:
Post a Comment