Tugging at Your Heartstrings and Changing the Way We Advertise

We’ve probably all watched the 3 minute 22 second video of Chipotle’s Scarecrow. It doesn’t seem like a long time – but for an advertisement on the internet, it’s held the attention of viewers far longer than most.

It’s an inevitable process. With the growth of online campaigns, viral videos, YouTube, Facebook, the cloud and platforms like Hulu and Netflix, the lines between marketing,