Extending your reach through employees

I’m fascinated by the idea of ‘Employee Activism,’ and it has been a talking point in the business media in recent times.  I read about an interesting study by the PR and Marketing Communications agency Weber Shandwick. They surveyed 2,300 employees over 15 global markets, finding that 1 in 5 workers are ‘employee activists’; people who will publicly defend and advocate for their employer. They