Monday, May 12, 2014
Co-creation in the Audi Virtual Lab
Posted on 11:08 PM by Unknown
Audi faced a design challenge in 2004: how to use the lessons learnt from the poor reception of BMW’s iDrive to put together their own user interface. Their
aim was to create the ideal embodiment of intuitive use; consoles that would
allow drivers to access information, communication platforms and entertainment that
would appeal to different customer segments. It needed to be Vorsprung durch
Posted in audi, co-creation, co-designing, customer, driver preferences, Japan, usa, video
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