I sit here wondering, there couldn't possibly be anything more brilliant that Coca-Cola could do next. However, their latest campaign “Friendly Twist” just screams consumer insight! You can view the full campaign in the video link below:
It goes without saying that American undergraduate freshman get to college or university without knowing anyone on campus. Often they experience homesickness
Monday, June 2, 2014
Open a New Friendship
Posted on 5:13 PM by Unknown
Posted in coca-cola, consumer insight, consumer insights, engineering, facebook, florida, freshman, friends, marketing, mobile, new york
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