Monday, November 26, 2012
Nike + Xbox Kinect: Gamifying your brand
Posted on 5:00 PM by Unknown
The newly released Nike + game for Xbox, powered by the Kinect, allows users to train at home as part of a game while earning fuel points. The game tests the player’s fitness levels and then builds a customized program to achieve specific fitness goals. The Kinect measures the player’s every move and allows for individual performance to be tracked. It is a continuation of the Nike Fuelband
Posted in behaviour, brand, brand customer interaction, engagement, gamification, influence, insights 2013, kinect, lifestyle, marketing, nike, sapientnitro, xbox
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