I've just finished writing a case study for the recent launch of Pepsi Next into Australia in September 2012. No doubt you've probably been touched by some aspect of their Australian launch, ranging from guitar-playing babies with inept parents, to taste-test challenges across 300 outdoor locations, to heavy in-store promotion and discounting.
[image courtesy: http://www.pepsico.com]
By way
Monday, November 19, 2012
PepsiCo's Strategic Focus
Posted on 8:15 PM by Unknown
Posted in australia, brand, cola, marketing, Pepsi, pepsi next, pepsico, product, soft drink, strategy
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