Royal prank call impact on brands

Since the 2Day FM DJs prank call to a London hospital where Kate Middleton was being treated for Hyperemesis Gravidarum (we all know what that means now) and the unfortunate death of the nurse who transferred the call to the duchess ward, much has been debated about the regulations, codes and moral standards breached as well as who is to bear the blame. The radio presenters, radio station,