Monday, December 3, 2012
Beware the Generic SWOT
Posted on 5:00 PM by Unknown
SWOT analysis would have to be among the most over and misused models around. I am particularly reminded of this fact around this time of the year when marking undergraduate assignments, where quite a number of them incorporate rather inappropriate SWOTs.
However, the misuse of SWOT analysis isn’t just confined to undergraduates. Most of the organizations that I worked for have also managed to
Posted in analysis, brand, development, innovative, marketing, model, opportunities, strategy, strength, SWOT, threats, tool, weakness
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