Wednesday, February 13, 2013
The power of storytelling
Posted on 5:00 PM by Unknown
Do you ever wonder why your great ideas sometimes don’t resonate and become adopted while some other seemingly mediocre ideas are embraced? The way they are communicated may have a lot to do with it.
While preparing for an upcoming presentation, I found myself searching for more compelling ways to communicate an idea. I came across the work of Nancy Duarte, a communication expert
Posted in brand, communications, idea, ideas, nancy duarte, neuromarketing, shape of a story, stories, storytelling, unconscious emotion
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