Monday, February 11, 2013
SodaStream vs. Coke & Pepsi
Posted on 5:00 PM by Unknown
SodaStream’s direct stab at Coke and Pepsi with its original Super Bowl ad saw them having to replace it with a toned down version, which in turn generated more awareness for the brand. The replacement ad featured generic soda brands upon request from broadcaster CBS, which wasn’t keen on causing a stir among some of its largest supporters, namely Coke and Pepsi.
The ad had a strong single
Posted in ad, archetypes, awareness, behavior, behaviour, brand, charllenger, coke, consumer, generic, Pepsi, soda, sodastream, strategies, super bowl, the irreverent maverick, unaired
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