Do you read EDMs?

Electronic Direct Mail. Those pesky emails you receive every other day from that contact lens website you used that one time. You don’t read it, but you also don’t unsubscribe.



Last month before I moved to Sydney, I happened to glance at a friend’s empty inbox. “How could it be? It must be an internet anomaly!” I thought. I asked him where were his ‘opened but not dealt with messages’ and the