Sunday, March 23, 2014
Rebranding can sometimes work magic for your business
Posted on 9:58 PM by Unknown
You probably noticed the aggressive media campaign for the newly rebranded radio station, KIIS FM from 106.5 MIX FM, back in the December – January period. Promotional material ranging from posters slapped on bus stops, YouTube videos, TV advertising and media announcements of Kyle and Jackie-O’s poaching from 2DAY FM built up sufficient hype for the newly rebranded station’s launch on the 20 of
Posted in 2day fm, advertising, kiis, kyle and jack-o, marketing, master of marketing, mix fm, radio, rebranding
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