Sunday, March 16, 2014
Analysing “Compare the Meerkat”
Posted on 4:16 PM by Unknown
This campaign for www.comparethemarket.com (UK) is a brilliant concept that has been rolled out through multiple executions in the UK – 19 to be exact. It featured a TV spot, companion website and social media links. It generated such a buzz amongst the general population in the UK, that it is unprecedented within the Insurance Comparison Industry. It is arguably one of the most successful
Posted in ad, ads, adverstise, advertisement, advertising, commercial, commercials, Compare the Market, Compare the Meerkat, marketing, meerkats, UK, website
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