Wednesday, January 23, 2013
Lance Armstrong brand - the cost of winning at all costs
Posted on 5:00 PM by Unknown
George Burns/Courtesy of Harpo Studios, Inc./AP Photo
After years of denial, Lance Armstrong has finally admitted to using performance-enhancing drugs to aid his record-breaking wins of the Tour de France. The champion cyclist, who became an international hero with his inspiring cancer survival story and raised many millions of dollars for cancer sufferers, is now fighting to save what is left
Posted in admit, brand, brand equity, cycling, doping, lance armstrong, marketing, rebrand, scandal, tour de france
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