Monday, January 21, 2013
The Awards Season is here – watch out for the celebrities and brands on your screen
Posted on 5:00 PM by Unknown
The awards season has kicked off in Hollywood and you will find brands disputing attention nearly as much as the celebrities. Look closer into the cars, gowns, jewellery and champagne - brand endorsements are everywhere. This kind of implicit marketing also flourishes within the films and TV shows via product placements. Even video games have brands featured in them, like the Obama campaign we
Posted in ad, advertising, brand, emotional bond, heineken, james bond, marketing, media, movie, on screen, online, product, product placement, purchase, skyfall
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